About Salvatore by Prima Bella

All Salvatore® products are imported and distributed by Prima Bella, which was formed in 1992 by Salvatore Di Bella.

Today, our Salvatore® brand logo is a stylised version of Salvatore’s original signature and is a registered trademark. 

Prima Bella was formed because we noticed that showers and their fittings were overpriced in South Africa, and the only shower ranges available were boring and uninspiring. Unlike our competitors, our bathroom range focuses almost exclusively on showers which makes us the only true shower specialist in Southern Africa. 

And as a nod to our heritage, all Salvatore products are designed exclusively in Italy. 

Prima Bella’s headquarters are based in Ekurhuleni Metropolitan, just east of the Johannesburg CBD. We also have a Cape Town office in Montague Gardens, a regional manager in Durban, Kwa-Zulu Natal, and are continually looking to expand our footprint.